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08/27 15:25 CDT Good Good to no longer be title sponsor of PGA Tour event and
loses Callaway sponsorship
Good Good to no longer be title sponsor of PGA Tour event and loses Callaway
sponsorship
By DOUG FERGUSON
AP Golf Writer
ATLANTA (AP) --- Good Good Golf lost its partnership with Callaway on Thursday
and no longer will be title sponsor of a PGA Tour event in November as the
fallout continued over a video for a new Callaway driver that showed a man
shoving a woman to the ground who was trying to touch the golf club.
Good Good, among the most popular in the YouTube Golf space, has said it was
meant to be a spinoff from the movie, "Obsession." But the criticism was
immediate and relentless, and the pressure began mounting by the day.
Golf Channel postponed a Good Good reality show because a sponsor, reported to
be Galaxy Golf, wanted its brand scrubbed from the telecast. Dick's Sporting
Goods removed the apparel from its stories. And then Callaway said it was
ending the three-year sponsorship.
The PGA Tour confirmed Good Good would not be title sponsor of the new Nov.
12-15 tournament in Austin, Texas. Officials said it would seek a new title
sponsor.
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See AP's full golf coverage here
