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09/02 21:20 CDT CEO and president of Good Good Golf ousted after
much-criticized driver ad, reports say
CEO and president of Good Good Golf ousted after much-criticized driver ad,
reports say
By The Associated Press
Good Good Golf CEO Matt Kendrick and president Joe Flannery have left the
company in the wake of an outcry over an advertisement for a new Callaway
driver that showed a man shoving a woman to the ground and telling her not to
touch the club, according to multiple reports.
Good Good co-founder Nahid Giga will serve as interim CEO, according to an
internal memo, the contents of which were first reported by Business Insider.
Good Good was launched as a YouTube channel in 2020 and now is among the
largest content creators in the sport, featuring eight men and four women
competing in golf and various challenges. It has made-for-TV shows, apparel and
other merchandise.
The company had said the controversial video was meant to parody the horror
movie "Obsession." But the criticism was immediate and relentless.
The video was deleted the same day it was posted on Aug. 20, but it continued
to make the rounds on social media and apologies from Good Good and Callaway
had little effect.
"We were disappointed with what we saw," PGA Tour CEO Brian Rolapp said last
week of the response from Good Good. "The PGA Tour believes in golf's ability
to bring people together and create a welcoming environment for all."
Good Good pulled its title sponsorship of a new PGA Tour event in Austin,
Texas, this fall. The tour said the tournament will still be played.
Callaway ended its relationship with Good Good, and retailers including Golf
Galaxy and its parent company, Dick's Sporting Goods, removed the company's
merchandise from their shelves. Golf Channel canceled a new season of its "Big
Break" reality series in which it partnered with Good Good.
Garrett Clark, a Good Good founder and the man who shoves the woman in the
video, posted an eight-minute video in which he called the commercial in
question "the worst ad known to man" and "not what we stand for."
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See AP's full golf coverage here
